Staying consistent on social media can be a daunting task for any individual. As a creator and small business owner, your online social presence is crucial to building a loyal customer and fan base that, ultimately, will help you increase revenue and open up doors to many growth opportunities. 

In this workshop, Colleen will walk you through the essentials in crafting a sustainable model for keeping your content consistent without feeling the overwhelm and dread that typically comes with managing a social account. You'll learn how to develop a social media strategy customized to your brand needs and mission. Learn how to put your innate creativity to use and tap into skills that will help you tailor the exact type of social media content your audience wants to see, and that you actually feel comfortable creating.

Objectives:

• Understanding the basics of a social media and content strategy

• Crafting a tone of voice

• Building a content calendar

• Staying true to your brand mission and values