Your brand is essentially a snapshot of your story as an artist: who you are, what you value, what you create, and why. A clearly developed brand helps you earn a niche in an otherwise noisy world, allowing you to cultivate vital relationships with your supporters, patrons, and funders. 

In this workshop, we will learn about the elements of a successful brand and how it functions as an integral part of a business and marketing plan. We will show you the most common mistakes people make when developing their brand and how to avoid them. We’ll also show you how to build your brand even before you hire any experts or agencies.

Individuals who would most benefit from this training include: Individual artists, creative entrepreneurs, and people representing small businesses or organizations.