KREATIVE GROWTH MASTERCLASS SERIES
The 2024 Masterclass series is designed to help creatives unlock the potential in their practices.
The Masterclass Series for Creatives is a 9-class intensive bootcamp designed to equip applicants of all disciplines, genres, and levels with the tools they need to succeed in the creative industry. Taught by industry professionals, this series covers a wide range of topics that are essential for building a thriving creative career.
Throughout the bootcamp, applicants will have the opportunity to work on individual and group projects, receive feedback from their peers and instructors, and network with other creatives. By the end of the bootcamp, applicants will have gained the skills and knowledge they need to build a successful career in the creative industry.
Leadership: Values & Vision, Culture Building, Communication, 90 Day Business Plan
Join us for an inspiring discussion as we delve into what it truly means to lead and nurture your artistic practice. Explore concepts that can empower you to cultivate a thriving creative culture, effectively communicate your artistic values and vision, and strategize for the future with confidence. This is a must-attend event for artists looking to enhance their leadership skills and take their artistic endeavors to new heights.
Cultural Equity in the Arts:
Why Does Our Labor as Artists Matter To Our Communities?
In this master class, cultural producer Arturo Mendez will dive into the arts and culture ecosystem, naming the different sources of funding in the Arts and how to create a compelling cultural Equity statement that conveys not only the importance of the work that we do but also the urgency of supporting our community through the resources that our practice provides to them, and the lasting impact of culture in our day-to-day lives.
Get Social: Using Social Media To Amplify Your Art & Stories
Learn how to leverage various digital marketing platforms to launch your new event or promote your art. Kaithleen will walk through how to optimize your social media profiles and execute a digital marketing campaign for your upcoming launches.
Business Strategy: Pricing & Selling Your Work
Developing a business mindset for artists encompasses various elements, such as contemplating your brand positioning and strategy, and mastering the art of confidently pricing and selling your work. This workshop will facilitate an interactive conversation covering these concepts and more.
PR for the People:
Planning A Successful PR Campaign
In this workshop you'll get an overview of our signature system for planning and executing a PR campaign. We believe everyone should be seen, their stories documented in news sources, and available to educate, inform, inspire, and take action in telling their story. In this workshop, we’ll guide you through the PapaLoDown signature PR campaign system, advise you on strategy, and teach you how to utilize PR tactics to amplify and document your story through the media.
Introduction to Grants & Foundations Panel
Demystifying the grant application process featuring Melody Hernandez (Nonprofit Grant Consultant), Margo Melcon (Zellerbach Family Foundation) and Jonell Molina, Ed.D. (SF Arts Commission). This workshop is designed to provide artists with an overview of the grant application process and offer tips for crafting successful grant proposals.
Selling Sales: FInding & Creating Clients
JJ Jumoc-Casas will be going over his business workflow that has allowed him to work with brands like Twitter, DoorDash, eBay, Stanford, and more. Creatives not only need the passion and skills to produce the best work in his/her field, but to also have the business, sales, and marketing skills to get clients, work, and be rightfully paid as a creative professional.
The Nitty Gritty of Events Production
Join us for an in-depth workshop on the nitty-gritty of event production, where you'll learn the essential skills to plan and execute successful events. From tech logistics to volunteering management and day-of coordination, we'll lead you through the step-by-step process of creating a comprehensive “Run of Show”. Ideal for aspiring event planners, this workshop provides practical insights and hands-on strategies to elevate your event production game.
Intention Setting For Creatives
No matter the level of familiarity you have with mindfulness and Law of Attraction, this class will leave everyone with more clarity and confidence to take your creative practice to the next level.
PRICING
Classes are priced at a sliding scale, with a suggested donation of $150 for the whole series & $25 for individual classes.
Students also have the option to purchase a 3-class bundle for a suggested donation of $50.
To sign up for single classes, please visit the individual workshop pages.
MEET THE INSTRUCTORS
