In this workshop you'll get an overview of our signature system for planning and executing a PR campaign. We believe everyone should be seen, their stories documented in news sources, and available to educate, inform, inspire, and take action in telling their story. In this workshop, we’ll guide you through the PapaLoDown signature PR campaign system, advise you on strategy, and teach you how to utilize PR tactics to amplify and document your story through the media.
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MEET THE INSTRUCTOR
Paloma B. Concordia (She/her) is a first generation Filipina and Spanish American, born and raised in the San Francisco Bay Area and gives credit to New York City for developing her business-savvy state of mind. Her education and career began in the fashion and retail industry and transitioned into the music business at the height of the digital media boom.
Inspired by progressive artists in the Bay Area, Paloma began to explore youth empowerment programs and social justice initiatives and found her passion in supporting the progressive arts community through public relations.
Paloma has served as a program coordinator in partnership with Beats Rhymes and Life, and the East Bay Asian Youth Center in Oakland, CA, as well as a Program Director with a non-profit arts organization, the Estria Foundation.
Combining her experience in these fields, she founded the PapaLoDown Agency in 2009, a boutique public relations company specializing in a client base of entrepreneurs and community organizations in the arts, culture, and community spaces.
Paloma is passionate about empowering APIA women through entrepreneurship and public relations and has served on Daly City’s inaugural Small Business Commission, was a founding advisory board member for Pinayista, and is currently an advisory board member for the Asian American Women Artists Association, and the Pinays Rising Scholarship fund. She now lives in Oxnard, CA where she serves on the city’s Cultural Arts Commission. When she's not working with clients, she enjoys running, practicing yoga, and raising a family of four boys with her husband.
About PapaLoDown Agency
The PapaLoDown Agency is a boutique public relations company specializing in people of color led businesses and organizations. Through publicity and brand awareness campaigns the PapaLoDown team amplifies the unique stories behind each project; that in turn will create buzz, increase conversion rates, and build lasting relationships in the communities our clients serve. The company’s well rounded background in retail/fashion, entertainment, art, food/beverage, education and youth empowerment, provides clients with over 30 years of experience and a diverse network of resources. The company was founded by Paloma B. Concordia in 2009, with offices in San Francisco and Southern California.