The 2022 Masterclass series is designed to help creatives unlock the potential in their practices.
In this series we will explore how to use money as a tool and not as a burden in their creativity. We will demystify how to manage money and dig deep into the world of grants and foundations to fuel your growth.
Students will also learn the secrets to successful project launches. All artists at some point will have to debut work. These 9, (1) hr classes, taught online or in hybrid format will help them learn the insider secrets on making a bid splash around their work. Taught by industry professionals, each class is designed to expand their knowledge set to change the narrative of the struggling artists to the one of the thriving creative.
This 9 class intensive bootcamp will equip applicants with the tools they need to build a strong team, navigate grant writing, promote and strengthen their brand through social media.
Classes are priced at a sliding scale, with a suggested donation of $160 for the whole series & $20 for individual classes.
PROGRAM OVERVIEW
Note that all classes will be hosted on Zoom from 6:30-7:30pm PST
Money Mindset
Date: Sunday, 7/17
"Money is SO much more than a means of exchange. Money is the currency that charges your life and creates dynamic experiences. It opens up opportunities and allows for more choices in any situation. Money flows and is a tool of creation. If these statements about money are true, than why IS there so much negativity and stuff around money? Why has money become a dirty 5 letter word and in many cases a taboo topic? And more importantly, why is money elusive to so many, and only seem to be mastered by a few?
If these questions have kept you up at night, or if you have finally come to a place in your life where you are ready to create a vibrant, playful, and reciprocal relationship with money, this is a must attend event for you!
Marketing Your Practice
Date: Wednesday, 7/20
In this workshop, we will learn about the elements of a successful brand and how it functions as an integral part of a business and marketing plan. We will show you the most common mistakes people make when developing their brand and how to avoid them. We’ll also show you how to build your brand even before you hire any experts or agencies.
Individuals who would most benefit from this training include: Individual artists, creative entrepreneurs, and people representing small businesses or organizations.
This training is facilitated by Art of Hustle® Business Coach, Anthem Salgado (artofhustle.com). His workshops are interactive which means you will meet new people, engage in lively dialogue, generate novel ideas, and gain insights to your most burning questions.
How to Network + Building & Managing a Team
Date: Wednesday, 7/27
Finding Experts & collaborators to work with when you have no budget.
Featuring Aaron Orcino (Meta) & Desi Danganan (Plinth Agency & Kultivate Labs)
Money Fundamentals Workshop
Date: Monday, 8/1
Tools for saving, separating, and organizing your money as an independent artist.
Currently based in San Francisco, Kristian has been tirelessly advocating a reawakening of the indigenous spirit through decolonization and Baybayin. Conscious of the role he plays, Kristian launched his own company around the script specializing custom art, translations, books and apparel.
Intro to Grants & Foundations Workshop
Date: Monday, 8/8
Demystifying the grant application process and speaking with funders to learn more about what funders look for.
Featuring Melody Hernandez (Nonprofit Grant Consultant), Margot Melcon (Zellerbach Family Foundation), and Jonell Molina, Ed.D. (SF Arts Commission)
Event Planning With Purpose
Date: Monday, 8/15
Featuring Gina Mariko Rosales, Co-Founder of the UNDISCOVERED SF Creative Night Market, Founder of event production & design company, Make it Mariko, and overall events enthusiast and nonprofit advocate. Prior to founding Make it Mariko, Gina spent 10 years doing corporate & nonprofit event planning, administration, and operations.
In this workshop you'll learn the basics of how to plan events with purpose -- with a focused social and community mission in mind. You'll learn how to identify and appeal to your target audience, map your event goals to your activation strategies, and make sure you're focusing on the pieces that have the most impact.
How to set up your brand/business for media exposure and paid opportunities
Date: Monday, 8/29
Featuring Paloma B. Concordia, Founder of PapaLoDown Agency, Paloma is bringing her signature system for planning and executing a public relations campaign to the people! Everyone should be seen, their stories documented in news sources, and available to educate, inform, inspire, and take action in telling their story. In this workshop, you’ll be guided through the PapaLoDown signature PR campaign system, and have concrete action items to get started on launching your own PR campaign.
Social Media Marketing
Date: Monday, 9/19
Learn how to leverage various digital marketing platforms to launch your new event or promote your art. Kaithleen will walk through how to optimize your social media profiles and execute a digital marketing campaign for your upcoming launches.
Featuring Kaithleen Apostol, Founder of Binibini Kreative & Kultivate Labs’ Marketing Manager
Please email Nicole Maxali at nicole@kultivatelabs.org if you have any questions
Classes are priced at a sliding scale, with a suggested donation of $160 for the whole series & $20 for individual classes.